Oracle Database 11g Assignment Example | Topics and Well Written Essays - 4000 words

Oracle Database 11g - Assignment Example In case there are numerous databases that exists on the very same server, then there is a distinct and separate database instance for every database. It is not possible or recommendable to share a database instance. Connection in a database instance is the communication that occurs between the instance and the user process. Session in a database instance, on the other hand, is the specific connection of a database user to an instance through the database user process that it stands for in the current user login to the instance. Whenever an Oracle Database user runs the process for the first time, it calls for a specific piece of data. The Oracle searches for the data from the database buffer cache. The search process can either find the data or not find it. If the data is found, it is referred to as a cache hit, and when it misses the data it is called a cache miss. When it is a cache hit, the data is read from the memory directly. If it is a cache miss, the data must be copied from a data file on the disk then into a buffer in the cache before the data is accessed freshly. To accommodate several users and to maximize performance, an Oracle Database multi-process system uses some extra Oracle Database process named background processes. There are numerous background processes in an Oracle Database instance. The Database Writer Process, abbreviated as DBWn, writes the buffer contents to the data files. The DBWn are tasked with writing the modified buffers in the database buffer to the system disk. Even through a single database is sufficient for most systems (DBW0), additional processes can be configured to enhance write performance if the system heavily modifies the data ((DBW1, DBW9, DBWa and through to DBWz). The control files constitute the database data (physical database information). The files are very important to the database, without them, the data files cannot be opened. The information can also contain the

Diversification Strategies Southwest Airlines Assignment

Diversification Strategies Southwest Airlines - Assignment Example Corporate Culture The case study clearly indicates that Southwest Airlines’ corporate culture greatly differs from that of other airlines. As Bermont (2004, p. 101) points out, when other airlines focus on profit maximization, the Southwest Airlines specifically tries to provide its customers with funny flight experiences at affordable rates. Since the company prioritizes customer satisfaction, it provides passengers with several financial benefits that other competing airlines hesitate to offer. To illustrate, when other airlines began to charge for customers’ checked baggage, Southwest Airlines stood firmly against those kinds of additional charges. Instead of charging customers’ baggage, the firm integrated taglines saying ‘We Love Your Bags’ into its advertising campaigns (Boone & Kurtz, 2011, p. 237). These operational policies of the organization greatly impressed customers and, therefore, contributed to customer loyalty. The most distinguishin g feature of Southwest Airlines’ corporate culture is that it attaches specific importance to humor and energy from the time of its founder Herb Kelleher. The company management holds the view that if it can keep its employees happy, they, in turn, will ensure high quality services to their customers. According to the president Colleen Barrett, â€Å"Southwest likes to think of itself as a customer service organization that happens to fly airplanes†; and as per the company’s corporate culture, â€Å"servant’s heart† must be a necessary characteristic that every employee must possess (as cited in Boone & Kurtz, 2011, p. 237). The company management conducts group interviews to evaluate how their employees would interact with a customer. In contrast to other airlines, Southwest Airlines provides its employees with a common platform so as to express their opinions, attain education and training, and ultimately improve their performance. Thus the organ ization greatly fosters employee creativity. The Southwest management encourages its employees to be proactive and take decisions from the heart. As Southwest’s middle level managers, supervisors, and frontline employees are allowed to take decisions, passengers would not face any difficulty in obtaining timely and quality services. According to employees and passengers, a key factor that distinguishes Southwest’s corporate culture from others is that the organization holds a ‘heart’ (Boone & Kurtz, 2011, p. 238). How the Southwest’s Culture has benefited its Growth? While analyzing the company’s extensive corporate history, it is clear that the firm’s unique culture has benefited the airlines and its employees. High level customer loyalty, low cost, and employee empowerment are the major three ways that aided the organization and its employees. Firstly, strong customer loyalty helped the company to survive market difficulties includin g global financial recession of 2008. The case study clearly reflects that the company offers only reasonable fares to its customers and refuses to charge for additional services such as baggage. As Lovelock, Wirtz, and Chatterjee (2004) point out, Southwest’s convenient flight schedules are really helpful for passengers, because most of other airlines do not provide such flexible time schedules. Furthermore, the organization always strives to maintain cheerful services and a genuine interest in its passengers. Such positive